via Forbes: The process takes twelve to eighteen months to publish a book—Apple introduces new models of iPhones faster than that,” Kawasaki explains. In my interview with him, Kawasaki acknowledged that traditional publishers are behind, even detrimental to authors in some circumstances: “The issue is that they <publishers> are limited to the traditional way of making money: selling books printed on … Read More
A few of my favorites:. 2. Follow the eyeballs: 2013 will be the first year unit volume of ebooks exceeds print …..7. Passive discoverability trumps other book marketing methods …..marketing isn’t quite as important as most people think it is. Marketing is a catalyst, not a fuel. The book, and the customer’s reaction to that book, is the fuel. In … Read More
Judy Mandel describes her experience: It was Christmas when I noticed some weird deposits in my bank account online. Again, I absolutely forgot that I had arranged direct deposit for the e-book sales. It turned out I was selling around 4,000 e-books a month.
Innovated by the 4-Hour dude, Tim Ferris. Last week, BitTorrent released an exclusive first look at Tim Ferriss’s The 4-Hour Chef to help the author fight the Barnes & Noble boycott. This helping hand came in the form of a BitTorrent Bundle, featuring Part 1 of the book, interviews, photos, and so on. By the end of the day, the … Read More
9 Ways Your Business Savvy Helps You Market Your Self-Published Book. Including: 5. Practice customer development with free content. Apply lean startup principles to your book through free excerpts. For example, why not use an A/B email campaign with two different opening scenes, or email bloggers with different excerpts and see which bloggers ask for interviews? Why not build a quick … Read More
From bookcovercafe: 2. Amazon’s Author Central This is an absolute must for every author. Amazon’s Author Central is where buyers and readers can discover more about you without leaving Amazon. Your author information can be found further down the page after the product details and reviews section. …3. Amazon book page ‘tags’ This is often forgotten by independent authors and publishers. … Read More
Via MediaBistro: Ferriss also shared a few strategies for connecting with online readers. “Meet bloggers in real-life, and find those with interests close to yours. Sending a press release or template email to 500 bloggers is a waste of time. We’re not talking about a mainstream ABC or CBS audience; blogs succeed based on their specificity. Get to know your … Read More
Derek Haines says he finds they no longer move paid copies: I read this week of an author who was extremely pleased to have had over 25,000 downloads during a few ‘free’ days. The net result in sales two weeks after this? None, zero, zip, nil, none. When I did the same thing late last year, I gained over 100 sales … Read More
Would you have thought that people who borrow e-Books also buy a lot of books? In fact, that may be the case, per a new study: An online poll of 75,000 library patrons conducted by Cleveland-based library lending platform OverDrive and the American Library Association found that those who borrow ebooks also buy about 3.2 print books and ebooks per … Read More
Is Riffle a New Kind of Pinterest And Will It Save Books? – Forbes. It’s early days for Riffle but my early impression is a good one – I want to find books that are going to help me develop rather than the ones I choose to stay in the status quo and to do this I need new communities.