Innovated by the 4-Hour dude,  Tim Ferris.

Last week, BitTorrent released an exclusive first look at Tim Ferriss’s The 4-Hour Chef to help the author fight the Barnes & Noble boycott. This helping hand came in the form of a BitTorrent Bundle, featuring Part 1 of the book, interviews, photos, and so on.

By the end of the day, the bundle will have been downloaded over 300,000 times, and the book’s Amazon page will have received an additional 85,000 visitors, according to BitTorrent.

Update 12-4-2012 – From TechDirt:

Late last week, Ferris revealed that not only did the book land on various best seller lists (despite the lack of Barnes & Noble sales), but an astounding number of people who downloaded that extra content bundle on BitTorrent also clicked a “support the artist” button: