While iPad is still dominating 68% of the tablet market, the Fire may be ahead of it as a way to read newspapers.
Although Amazon would no doubt love to enjoy tablet sales on par with Apple’s, beating the iPad on news consumption is a sure sign its efforts to transition its business from physical media sales to digital media sales are paying off. And for Amazon, that’s what this tablet business is about: Selling content, not hardware. “We want to make money when people use our devices, not when they buy our devices,” Amazon founder and CEO Jeff Bezos said last month. “If somebody buys one of our devices and puts it in a desk drawer and never uses it, we don’t deserve to make any money.