How to Let a Community Advise You on a Book… While You Are Writing It!

Vik RubenfeldFor WritersLeave a Comment

What will they think of next?

Scholastic, the large children’s and young adult book publisher and distributor, has also dabbled in agile publishing with its transmedia projects 39 Clues and Infinity Ring. For the former, which has been a hit for four years with 15 million copies of the books in print and 2 million users on its website, the Scholastic editorial team monitors reactions to characters and plot-lines on the website and uses that information to help develop future pieces of content. For the latter, which was release in Sept. 2012, the name of the series itself was chosen by reader votes.

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