It’s backed by a Skype co-founder:.

To date, CEO and co-founder Maris Dagis tells me that Sellfy is seeing the most traction in the eBooks segment with many authors preferring to sell via Sellfy rather than Amazon because of much lower transaction fees — Sellfy takes a highly competitive cut of just 5% of each transaction, compared to Amazon’s Kindle Direct Publishing which soaks up 30%.

“It’s because there is a huge difference in transaction fees and if you are not among Amazon’s top sellers you end up driving customers and doing all the marketing yourself anyway”, he says.