Seth Godin has put a lot of thought into this:
The good news is that the enthusiasm and support that early adopters bring to the table is extraordinary. This is an untapped human need, and people (some people, anyway) really enjoy the role of patron and early supporter. Others, of course, magnify the impact of their investment and are hard to please, but I found that the vast majority of my readers fell into the first camp.
AND THE PUNCHLINE: The book goes on sale today. You can see the reviews that have been posted already–by readers who paid their money for the book months ago. And Barnes & Noble will be making the book easy to find, directly as a result of the fan base coordinated via Kickstarter.
But, it’s also clear that other books launched today without this pre-seeding are going to do far better in their early sales, because they are satisfying pent up demand, whereas my strategy exhausted pent up demand among those most likely to buy it instantly. And I think that’s a smart trade to make, or at least I hope it is.