Would you have thought that people who borrow e-Books also buy a lot of books? In fact, that may be the case, per a new study:
An online poll of 75,000 library patrons conducted by Cleveland-based library lending platform OverDrive and the American Library Association found that those who borrow ebooks also buy about 3.2 print books and ebooks per month. Further, 44% of survey respondents reported that their digital content purchases have increased over the past six months.
For writers, this may be one more reason to participate in lending programs such as Amazon’s KDP Select.